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Join a professional association
There are many associations in the language industry that you can become involved with. These are excellent resources that allow you to meet other people in and learn extensively about the industry....
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Your clients don’t care about the quality of your translation
In today’s competitive language industry, quality is a given. So when faced with the decision to choose a translator, what exactly is the motivating factor? You can be sure that it is definitely not...
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Don’t lower your prices
You are the professional, and it’s up to you to make sure that you give your clients their money’s worth without selling yourself short. Many clients want to haggle, complain, and bargain for a lower...
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Problem, cause, solution, benefit
Many sales models focus on one of these factors, sometimes even a combination of two or three. However, all four are necessary to effectively sell your brand. What types of problems do your clients...
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Why traditional sales training doesn’t work
Featured article published by MultiLingual Computing in the December 2013 issue. Your sales team is on the front line of your business, and in theory, companies could even sell more by adding more...
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When pursuing leads, be knowledgeable about them
Before you go chasing leads, make sure you know what they do. Have an understanding of your prospects and leads possible needs and problems before you contact them. Be knowledgeable about what exactly...
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Schedule phone appointments
This may seem like an obvious piece of advice, but there are too many translators and LSPs who leave voicemail messages without having a strategy, and sit around hoping for a reply. Chances are, if you...
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Don’t use Holiday Promotions to Lower Your Prices
Just because it’s the holiday season for many of us, it doesn’t mean you have to lower your prices to create excitement. After all, do you really want to create a black Friday or Cyber Monday pricing...
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You never have enough clients
If you come to a point where you have a solid regular client base, you may feel that you can tone down your new-client marketing efforts. And, yes, it may look good to be able to say, “Sorry, we can’t...
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Understand that value does not equal bargain
If you can provide your clients with amazing value, they will actually be less sensitive to your price. The more you are able to help them achieve their own business objectives and goals, the more of...
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