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Want to get better (higher paying) translation clients? Create value!
Translation agencies and freelancers alike always ask me “How do I grow my business?” And, more times than not, that questions leads to “How do I get better (higher paying) clients?” Good questions!...
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Happy Thanksgiving!
At this Thanksgiving season, we at Latitudes want to “give thanks” to YOU — students, translators, interpreters, translation company owners, project managers, sales teams and all those that help people...
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Tips to Help Increase Translation Sales by Increasing Visibility
In any business, you have to get customers to know you. Who are you, though? The first step to getting visible is to define yourself. You need to create an online bio, including a photo, interests, and...
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Why Most of Your Time Should Focus on Sales
You’re in the business of translation. Obviously, your primary focus is on your translation services, right? Wrong. Although this will take up a majority of your time, you also need to be working on...
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What is the right way to sell translation services?
There are so many sales methodologies and techniques out there. There are names and techniques for any type of selling you can imagine. There is value selling, complex selling, creative selling,...
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12 Key Tips for Prospecting at a Trade Show as an Attendee
Remember that the prospective companies YOU are trying to meet are spending tens of thousands of dollars on booths, travel, entertainment, etc. to meet THEIR prospective clients. So, in everything you...
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Some tips on what every new freelancer must do in order to succeed
This article was originally published in the May 2013 edition of the ATA Chronicle. So, you have chosen to be a translator? You have finished school, compiled your transcripts, and joined ATA. You...
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June: The best month to maximize team performance!
In a recent article written by Kevin Kruse, he claimed that June is the best month to maximize team performance. Why? The answer lies in sales team reviews. The current norm in most language service...
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Daily Tip for Growing your Language Business: Be a “yes” man!
“Sorry, no, we don’t do that,” “That’s outside of our capabilities,” and other similar responses are the last things your client wants to hear. Try your hardest to avoid giving a “no” response to any...
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Daily Tip for Growing your Language Business: A client unanswered is a client...
There are many ways a potential client could go unanswered. Always make sure you are aware of what is sitting in your voicemail and email inbox. Even if you are the type to answer your voice calls and...
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Daily Tip for Growing your Language Business: Set small goals, and then break...
You have a clear mental picture of where you would like to see your language business in a few years. You may also know how to get there—more clients, more revenue, more employees, etc. The biggest...
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Daily Tip for Growing your Language Business: Think of your clients as...
You and your business are the professionals in the language business, and you know what is best in order to get things done and to meet your clients’ needs. Keep this in mind when doing business with a...
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Daily Tip for Growing your Language Business: Your promises can come back to...
You may be tempted to offer something to an indecisive client in order to further entice that individual to commit to your services. However, you must carefully consider just what you are offering...
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Daily Tip for Growing your Language Business: If you have a potential client...
This client is holding valuable information in the form of what he or she perceives as a problem in your language business. This could be anything, from a lack of credibility to too-high prices. It is...
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Daily Tip for Growing your Language Business: Have a networking wingman
Nobody likes talking to a person who is wrapped up in talking about themselves and their services. While you are not usually this type of person in social settings, you can easily fall into this...
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Daily Tip for Growing your Language Business: Be creative with your “opening...
Many times, a “no” response from a potential client is just automatic and the result of conditioning. Think of how you react when a retail associate at a shop comes up to you and asks if you need any...
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Social Media Tip #3: Remember that everyone you are trying to reach uses...
Whether the clients you are looking for are social media experts, or people who only have a Twitter or Facebook account, everyone is using social media. By becoming an expert yourself, you will be able...
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Social Media Tip #5: See What People Are Saying About Your Business
Social media and the Internet allow people to take their opinions and gossip to a whole new level. Perhaps someone somewhere has said something questionable about you or your business using social...
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Social Media Tip #7: Find hired help.
Use social media to search for the most recommended vendors and freelancers. If you happen to be searching for an inexpensive but trustworthy and efficient translator, ask your network. A quick post on...
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