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Social Media Tip #8: Keep others “in the loop”.
It’s not your audience’s and clients’ job to know the latest happenings and offers in your language business. Perhaps your business now offers translations into new languages, where before you only...
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Social Media Tip #10: Social media is interesting
When marketing, you know that it is necessary to keep your target audience in mind. If asked to, you could probably make a list of things that this audience of yours finds interesting. Now, what social...
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Increase your sales by increasing your value
While the first step in gaining clients may be to simply communicate that your language business is one of superior value, you must be able to deliver a quality job as well. Within the sales process,...
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Design your relationship strategy
We typically find that those to whom selling comes naturally are the people who are confident, energetic, empathetic, and friendly. Why? Because these people are likeable and easy to build...
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Grow your employees to grow your business
In today’s world we constantly hear “I hate my boss” stories, which typically involve a critical authoritarian manager or supervisor. If you are in a management position, you should be a leader to...
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Sales goals usually won’t align with marketing goals
Whether you are a freelancer or a business owner with distinct departments, you will typically find that there is little agreement between individual sales and marketing goals. The marketing model to...
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The sales pitch is dead
More often than not, your “great sales pitch” is only going to leave your listeners bored and uninterested. While it may be helpful to them to know what you and your business do, listening to your...
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There is a small number of reasons why people buy
There are no more than eight fundamental reasons why anyone chooses to purchase a product or service in the professional world. When trying to market yourself to a client, if you can appeal to one or...
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Focus most of your time on sales
Your translation business is a business. Unfortunately, while your primary objective is translation, you should also be spending a good chunk of your time on the business end of things. Your sales plan...
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Join a professional association
There are many associations in the language industry that you can become involved with. These are excellent resources that allow you to meet other people in and learn extensively about the industry....
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Your clients don’t care about the quality of your translation
In today’s competitive language industry, quality is a given. So when faced with the decision to choose a translator, what exactly is the motivating factor? You can be sure that it is definitely not...
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Don’t lower your prices
You are the professional, and it’s up to you to make sure that you give your clients their money’s worth without selling yourself short. Many clients want to haggle, complain, and bargain for a lower...
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Problem, cause, solution, benefit
Many sales models focus on one of these factors, sometimes even a combination of two or three. However, all four are necessary to effectively sell your brand. What types of problems do your clients...
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Why traditional sales training doesn’t work
Featured article published by MultiLingual Computing in the December 2013 issue. Your sales team is on the front line of your business, and in theory, companies could even sell more by adding more...
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When pursuing leads, be knowledgeable about them
Before you go chasing leads, make sure you know what they do. Have an understanding of your prospects and leads possible needs and problems before you contact them. Be knowledgeable about what exactly...
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Schedule phone appointments
This may seem like an obvious piece of advice, but there are too many translators and LSPs who leave voicemail messages without having a strategy, and sit around hoping for a reply. Chances are, if you...
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Don’t use Holiday Promotions to Lower Your Prices
Just because it’s the holiday season for many of us, it doesn’t mean you have to lower your prices to create excitement. After all, do you really want to create a black Friday or Cyber Monday pricing...
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You never have enough clients
If you come to a point where you have a solid regular client base, you may feel that you can tone down your new-client marketing efforts. And, yes, it may look good to be able to say, “Sorry, we can’t...
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Understand that value does not equal bargain
If you can provide your clients with amazing value, they will actually be less sensitive to your price. The more you are able to help them achieve their own business objectives and goals, the more of...
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